When you own a business website and rely on it to generate sales and enquiries, you will want to have an effective SEO strategy to market your business to your target audience. However, SEO does take time to become effective, so if it is vital to get sales in quickly, you will want to consider paid advertising for your business, which can be lucrative and show you an excellent return on investment when done correctly. Below are some of the most effective platforms you can do paid advertising on, which will generate sales and increase your brand awareness.
Google PPC (Pay Per Click)
A simple way to get to the top of the search listings is to use Google Ads, which appear in strategic locations in the search results. You create your advert, decide how much you will pay per click, which determines your ad’s placement, and then hit the start button, and your campaign is underway. However, you can waste a lot of time and money if you are not sure what you are doing, so it is often best to use the services of a reputable agency to help you with this aspect of your marketing.
Instagram Advertising
One of the best social media platforms to advertise on is Instagram, and many companies use this platform to showcase their products with excellent results. Instagram, the same as many platforms, has various types of ads that you can utilise, and you can ensure the effectiveness of them by using high-quality and engaging content. Many digital agencies can assist you with a paid Instagram marketing campaign, and you can achieve excellent results when the Instagram campaign correctly managed.
Facebook Advertising
Facebook is the largest social media platform globally, with an estimated 2 billion daily users, and it is the same company that also operates Instagram. There is a wide variety of different types of ads you can use in your advertising campaign, and you can precisely target your audience using various metrics, including:
- Age
- Sex
- Religion
- Location
- Likes
- Hobbies
- Occupation
These are the three biggest platforms that you can advertise on, but there are plenty more that you can also use for your company marketing. To ensure the effectiveness of your campaigns, no matter which platforms you are using, hire the services of a reputable agency to assist you. A well managed social media campaign can show you an excellent return on your investment and drive your business towards success.
